Twisted X Global Brands is teaming up with Soles4Souls to donate $3 million worth of shoes to those effected by this year’s natural disasters.
According to the Texas-based company, it has supplied 20,000 pairs of new men’s and women’s footwear to Soles4Souls. Of these, Twisted X said that 10,000 units were distributed for Hurricane Beryl relief in the brand’s home state of Texas with an additional 1,100 pairs going to the Houston police department.
The remaining units were stockpiled for future disaster relief efforts across the country in the wake of recent hurricanes that caused massive devastation across the East Coast, the company said.
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“At Twisted X Global Brands, compassion is one of our highest priorities and we feel an immense sense of responsibility to take action to assist those in need whenever possible,” Prasad Reddy, chief executive officer of Twisted X Global Brands, said in a statement. “Our partnership with Soles4Souls allows us to provide a small sense of normalcy to those in need during times of turmoil.”
Buddy Teaster, president and CEO of Soles4Souls, added that the organization “continues to be touched” by the way Twisted X Global Brands rises to the occasion in the darkest of times.
“While getting power and utilities is the highest priority after a disaster, there is a great need for shoes and clothing, and our partnership with Twisted X Global Brands helps us fill those gaps,” Teaster said.
This isn’t the first time the two companies have come together for a good cause. Twisted X Global Brands previously partnered with Soles4Souls to provide over 15,000 pairs of shoes in response to tumultuous natural disasters across Turkey and Syria as well as Ukrainian relief effort needs.
Additionally, the brand has partnered with Two Ten Footwear Foundation to donate footwear for the Share Your Shoes Program that benefited individuals affected by natural disasters.
Twisted X is the latest company to contribute to those effected by the recent hurricanes that have hit the U.S. in recent months.
Earlier this month, Thursday Boots said it will donate 100 percent of the profits of its new Thursday Showtime Sneaker Boot in the Toro red and black colorway directly to the Red Cross Hurricane Relief Fund.
