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Ground Up International has partnered with Walmart to release exclusive sneakers inspired by “Wicked” ahead of the film’s release in November.
The high top sneakers take inspiration from the widely loved characters Elphaba and Glinda, who are strongly associated with the colors green and pink, respectively. The shoes feature pink and green ombre in addition to silver glitter accents and white twill laces. “Defy Gravity” is written on the back of the right shoe in homage to Elphaba while “Perfectly Pink” is on the right shoe in honor of Glinda. Additional details include night sky imagery decorating the tongue of the sneaker, a “Wicked” ornament on the laces, colorful eyelets and more features inspired by the story. The shoes are available now for $28.
Ground Up and Walmart are just two companies taking part in the “Wicked” craze before the film hits theaters next month. Aldo unveiled a collection including a plethora of pink and green footwear options which will be released Oct. 17. Ariana Grande, who has been method dressing as Glinda in recent times, wore a custom pair of Aldo pumps to match a Rodarte dress while hosting “Saturday Night Live” this past weekend.
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