Virgil Abloh’s most coveted Off-White x Nike collaboration is expected to make a comeback in 2025.
Rumors of a ‘25 Off-White x Air Jordan 1 release have swirled on the internet for weeks, and new details appear to corroborate the early leak. While it seems all but confirmed that an Off-White x Air Jordan 1 will be released next year, the specifics behind the collab’s return to retail remain inconclusive.
Reports indicate that an Off-White x Air Jordan 1 inspired by Abloh’s original sample of the model will arrive during holiday ‘25. The pair is expected to come in a “White/White” colorway reminiscent of the blank canvas used by the late designer while prototyping the collaboration. There’s also a possibility the upcoming style could match the European-exclusive colorway of the sneaker, which was released in 2018.
On the heels of 2017’s “The Ten” Off-White x Air Jordan 1 — which remains one of the most coveted collaborations between Abloh and Nike — the brands revisited the design just a few months later with the launch of the all-white iteration in March 2018. The white pair was strictly exclusive to European retailers and never launched stateside, meaning a potential ‘25 release would be the first time the sneaker was available in the US.
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Although it lacks the “Chicago” flair of the “The Ten” colorway, the European-only Off-White x Air Jordan 1 is one of Abloh and Nike’s most desirable designs. Its regional scarcity has led to highly inflated resale prices, and StockX’s 12-month historical data shows that the “White/White” pair has actually been selling for slightly more than the original “The Ten” version over the last year.
In ‘17, Abloh revealed that the “The Ten” Off-White x Air Jordan 1 was originally planned to be all-white. During the design process, Abloh saw someone wearing white Nike Dunks at the airport and changed his mind, deciding that the all-white versions of the models would potentially look too similar.
“I couldn’t tell if they were [Nike] Dunks or Jordans,” Abloh said. The lightbulb went off in my head: What makes the shoes iconic is the colorway. That’s when I was like, I almost made a mistake.”
Thus, the red, white and black “Chicago”-inspired pair ended up being the debut Off-White x Air Jordan 1, but the all-white theme was revisited shortly thereafter with the Europe release.
“People would have been like, ‘It’s cool, it’s just experimental. We’ve seen too many colorways of too many shoes; it’s not interesting,’” Abloh said of the sneaker’s original white-on-white look. “The shoe would have totally missed the mark.”
It remains to be seen exactly which Off-White x Air Jordan 1 will be released in ‘25, but for now, a “White/White” colorway with a style code of AA3834-100 is scheduled to arrive during the holiday season.
