The Big Apple showed up in droves for the New York Liberty at the team’s ticker-tape parade Thursday, celebrating the franchise’s first-ever WNBA championship. And, of course, the players arrived in style.

Jonquel Jones, the 2024 WNBA Finals Most Valuable Player, had a pair of MVP-caliber sneakers laced up: the Air Jordan 11 “Cool Grey.” And Jones is no stranger to having heat on her feet. She has her own iteration of the Nike KD 17, one inspired by the Bahamas where she was born and raised.

Sabrina Ionescu, one of the few WNBA players with a signature shoe franchise, also had coveted sneakers laced up. The sharpshooting guard had on the Travis Scott x Air Jordan 1 Low “Medium Olive.” She also had on a shirt Liberty fans would undoubtedly love to get their hands on, one that read “Yerrrnescu,” a nod to the New York slang term “yerrr.”

As for Breanna Stewart, the now three-time WNBA champion, she opted for a custom Puma Speedcat OG. Stewart is also a signature athlete, aligning with Puma in 2021 on her Stewie franchise.

WNBA veteran Courtney Vandersloot — who is now a two-time champion — wore a women’s Nike Dunk Low to the parade, specifically the “White Bright Cactus” colorway.

Several other beloved Liberty players had great looks on foot, including Betnijah Laney-Hamilton (Adidas Nova IIInfinity), Ivana Dojkic (Adidas Campus 00s), Marquesha Davis (Air Jordan 12 “Barons”), Jaylyn Sherrod (Nike Dunk Low “Panda”), Kennedy Burke (Nike Dunk Low LX) and Kayla Thornton (New Balance 480).

And it wasn’t just the players who had great sneakers on. Ellie the Elephant, the beloved mascot of the New York Liberty, showed up in custom Nike Air Force 1s, dressed in the team’s seafoam hue with bright white midsoles.

The Liberty’s ticker-tape parade began at 10 a.m. ET on Thursday, traveling up the “Canyon of Heroes” along Broadway, ending at City Hall. And while at City Hall, the New York City Council announced that it had approved a resolution to make Oct. 20 the annual New York Liberty Day.

The Liberty defeated the Minnesota Lynx 67-62 in Game 5 of the 2024 WNBA Finals on Oct. 20, earning the team’s first-ever championship.

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

The tunnel walk has become a runway of sorts for many top WNBA players to show off their personal style. Famed stylist Courtney Mays believes there are dos and don’ts to make the most of the moment, sharing nuggets of wisdom including, “Don’t wear high-heeled shoes if you can’t walk in them.”

Mays’ roster of clients is stacked, a lineup boasting some of the most stylish men and women across all sports. It includes sports fans’ favorite power couple Sue Bird and Megan Rapinoe, as well as WNBA stars Breanna Stewart and Tina Charles, NBA veterans Chris Paul and Kevin Love, and several others.

With the WNBA regular season winding down, Mays reveals to FN how the league’s style stars can make the most of their pre-game walks into the arena.

Why should fashion brands pay attention to the WNBA for their next big ambassador? What do players in the league offer these brands?

“You’re getting a window into who that person is off the court. That is such an interesting way of storytelling through fashion. You already are a fan of the game, why not learn more about that person through what they wear? Financially, I think there’s so much money being lost in fashion by not paying attention to athletes. I can talk about the size inclusivity thing a million times. In sports in general, no matter what sport you’re talking about, you’re getting to see such a diverse group of people — colors, sizes. It’s such a great platform to showcase whatever your collection is. Also, there’s conversations that women in sports are having about pay disparity and the experience of being a woman athlete. Fashion brands could jump into that conversation because those same things are happening in the fashion space. A Skylar Diggins [Smith] has a different vibe than a Natasha Cloud. There are so many ways that different brands could jump in there. Kysre [Gondrezick] who did the whole ’90s thing, I feel like that was a moment. She basically created a brand for herself. Her throwback moment, I wish there was a brand attached to her for that because I feel like that could have been a great conversation. Even if it was like a vintage Levi’s or something, there could be a cool fashion conversation there.”

What are some of the dos of tunnel walk outfits?

“Confidence is one. Be authentic to your style sensibility. Understanding fit, and I don’t mean fit in the way that we say it in slang. I mean actually how the clothes fit you. I want to say take risks, but I want to be cautious about saying that because you have this five second window where you’re getting the opportunity to tell a story of who you are. You want to make sure that you’re telling the right story because there’s a lot of eyes on you and you’re influencing people, kids and different ages. The do’s are simple. The don’ts? [Laughs]”

Conversely, what are some of the don’ts?

“Don’t wear high-heeled shoes if you can’t walk in them (laughs). We’re starting to see a lot of women who dress similarly. I have to question, ‘Is that just what’s in style right now?’ Are they like, ‘I like that so let me do it’? Or is it, ‘That thing is working for that person so let me do it’? And the posing is a bit awkward for me. I always like the women that just kind of walk and you see these cool street style moments. When we’re posing it gets a little bit weird. At the end of the day, walking into the game, the tunnel is a moment, but you’re also going to work. When we’re making it a fashion show, it’s cool, but let it be a little bit more like ‘we caught you in a street style moment.’ Clothes that don’t fit well is not flattering. Showing too much skin is getting a little bit crazy. All these women have beautiful bodies, they’re super fit, they should show them off — but modesty works sometimes. I think you show cleavage, you don’t have to show thigh. Maybe that makes me sound old, but I think there’s a way to be sexy and provocative without being basically naked.”

What are some of the most common mistakes made during the tunnel walk?

“I don’t like those kitten-heel pumps. I know it’s difficult for women with larger shoe sizes to find a huge selection, but I feel that there are ways to style around that without having to wear cheaply made shoes. It’s also the fit of the clothes that’s a common mistake. A lot of people are wearing things that are either too short or too small. The mistake a lot of times is no one’s paying attention to how the clothes fit. And I wish that there was a little bit more diversity, that it wasn’t just so ultrafeminine.”

What tips do you have for WNBA players who are looking to elevate their style?

“It’s defining what your look is. It’s as simple as going through your closet and discovering three of your favorite pieces — whether it’s a leather jacket, a pair of jeans, a skirt, a dress — and create a uniform around that. That’s my advice in general to everybody. You find the pieces that you feel confident in, you make sure they fit, whether it’s you go to the local dry cleaner and get them altered. I’m not saying hire stylist at all. You can figure it out on your own. You find the people that you are inspired by style-wise, whether it’s another athlete or an entertainer or a throwback picture of Halle Berry, and recreate those looks. And it’s not a literal uniform, but if the silhouette works well for you, or you find two silhouettes that work well for you, it’s kind of cut and paste. That’s the easiest way to be stylish in a way that feels effortless. And I’m a big accessories fan. I love sneakers as a defining moment for your look, but I also love accessories like jewelry or sunglasses or a hat to help accentuate a simple look.”

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

They’re not just incredible athletes on the court. They’re also emerging style icons.

With more eyes on the league now than ever before, many of the WNBA’s biggest names and best talents showed fans both new and old that they also know how to dress. Their outfits are bold and distinct, and the players have range, with some favoring the ultrafeminine and others opting for an edgier, relaxed look.

And the list of the league’s most stylish players, too, has range. Some beloved WNBA veterans (Tina Charles, Skylar Diggins-Smith) continue to impress with their fashion tastes, and several high-profile rookies (Cameron Brink, Rickea Jackson) have shown they, too, belong among the best.

Here, experts on all-things WNBA and fashion share who they believe are among the league’s most stylish. (The list has been ordered alphabetically.)

Cameron Brink

“It’s no secret this WNBA rookie class has taken the league by storm, showing just how pro ready they were, but I think the Los Angeles Sparks may have two of the most fashionable rookies in the history of the league, one being Cameron Brink. For Cameron, it’s just as her stylist Mary Gonsalves Kinney stated in an interview with the WNBA, her style gives finesse and power. Her style is undeniable and gives elegance with edge.” — TJ Keasal, sneaker YouTuber and women’s basketball advocate

Tina Charles

“Tina’s style is inspired by all of the pieces I would want to create the perfect capsule wardrobe — the well fitting denim, the oversized cardigan, the tailored suit, leather pant, white sneaker, boots and an unlimited collection of perfectly fittings tanks and tees. Her look is effortless and she leans into silhouettes that are timeless.” — Courtney Mays, wardrobe stylist (Tina Charlies is a client of Mays)

Natasha Cloud

“Tasha has mastered the accessory — the wallet chain, the fisherman beanie, the Cuban link chain and Dr Martens. I believe whole heartedly that accessories make the outfit and she nails it. She plays with silhouettes really well as well. Muscle tees and cropped oversized shirts, wide leg cargos. It feels on trend, but also works really well for her.” — Courtney Mays

Kahleah Copper

“Kahleah Copper’s blend of street and high fashion is always on display. Some of my favorite looks she has put together has been with clothing from unisex brand called Not Thompson. Making a statement is what Kahleah does when it comes to style.” — Greydy Diaz, journalist, host and producer who covers women’s sports

Skylar Diggins-Smith 

“Skylar Diggins-Smith has cemented her status as a fashion icon in the sports world, consistently earning spots on best-dressed athlete lists from Complex and LeagueFits. This season, she’s elevated her style game by expertly blending business casual with oversized blazers, leather trenches and ’90s-inspired looks. Diggins-Smith doesn’t shy away from high fashion and custom pieces, mixing in brands like Off-White and Puma, often complementing her outfits with eye-catching eyewear. Her diverse and sophisticated wardrobe choices have transformed her pre-game appearances into must-see fashion moments, effectively turning the path to the locker room into her personal runway.” — Velissa Vaughn, veteran publicist and founder of the style-focused WNBA Tunnel Instagram account

Tiffany Hayes

“Tiffany Hayes embodies an effortlessly cool style, which inspired the creation of her own brand, Seyah. Her fashion sense seamlessly blends streetwear with high-end fashion, resulting in a polished yet edgy look. Hayes frequently showcases Seyah pieces in her outfits, pairing them with luxury brands like Givenchy and Y/Project. She completes her ensembles with statement accessories from designers such as Bottega Veneta, bringing her refined streetwear-meets-high-fashion looks together. This unique combination highlights Hayes’ personal style while also promoting her own brand.” — Velissa Vaughn

Rickea Jackson

“She wowed from day one at the WNBA Draft, as the first draftee to change mid-event, turning heads in two stunning suit looks, with a nod to Detroit, Mich., in her ‘Buffs’ [sunglasses]. It wouldn’t surprise a single fan to see this phenomenal rookie boast 20 points with ease on the court, and be front row or even walk the runway of New York or Paris Fashion Week next season.” — TJ Keasal

Olivia Nelson-Ododa 

“Olivia Nelson-Ododa possesses true model potential, with a presence that could easily grace the runways of Paris and Milan if she weren’t excelling in basketball. Her style is a masterful blend of femininity and edge. She embraces micro minis that showcase her statuesque legs, while balancing these feminine pieces with oversized menswear for contrast. Nelson-Ododa incorporates custom designs from KA Creative House and mixes high-end and accessible brands, with Diesel being a notable favorite. Her commanding height and poise elevate every outfit, giving even casual looks a high-fashion editorial quality. Nelson-Ododa’s ability to effortlessly combine diverse elements results in ensembles worthy of a Vogue cover, seamlessly bridging the worlds of sports and haute couture.” — Velissa Vaughn

Arike Ogunbowale

“Arike always makes me double-take when it comes to her style. Her color pairings, layers and mix of textures are fascinating. She’s intentional about what pieces she puts together, but if you look closely, she’s always going to stunt a bit with something a little flashy — just like her game.” — Greydy Diaz

Breanna Stewart

“Obviously I’m a bit biased, but I love the way that Stewie leans into her love of fashion in bold ways — cowboy boots and fridge sweatpants, plaid or leather shorts sets, oversized eyewear and trucker hats. There is a mix of luxury brands and street wear staples that feel authentic to her style sensibility. Authenticity is key when I think about the most stylish people. Instead of trying to create viral moments, Stewie’s looks feel effortless, like these are looks she wears hanging out in BK [Brooklyn, N.Y.].” — Courtney Mays (Breanna Stewart is a client of Mays)

Erica Wheeler

“Giving a masterclass in street style inspiration. I love the way she incorporates hockey and football jerseys into her looks.” — Courtney Mays

A’ja Wilson

“Collectively, we know A’ja Wilson has cemented herself as an unstoppable force, but she’s also emerged as one of the most fashionable players ahead of her MVP performances with an athletically feminine style that turns heads. Her signature single legged tight has transcended basketball (to our very own Olympic gold medal USWNT), and her versatile style is an inspiration that fans can’t wait to embrace as their own with her highly anticipated A’One sneaker and collection.” — TJ Keasal

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

If you want to confirm that Breanna Stewart is a millennial, just ask her to name her favorite movie. The WNBA star has touted “Harry Potter” as nearest to her heart, and now she’s getting a collaboration with the franchise on her signature sneaker.

The Puma Stewie 3 “Harry Potter” will release in September with the current Footwear News cover star sorted into the “House of Stewart.” The smokey grey mesh sneaker is flush with iconography from the franchise, including a TPU cage that’s been reshaped into the Dark Mark. As it wraps around to the heel, the overlay also hosts the Deathly Hallows symbol , which sits beneath a gold debossed “HP” logo with a Golden Snitch. A seafoam lightning bolt sits beneath the bottom of the laces to match the tongue’s Stewie logo and the profile Formstrips — as well as the primary color for Stewart’s New York Liberty.

Stewart debuted the sneaker Monday night in the Liberty’s 20-point win over the Dallas Wings. She didn’t need luck to contribute a game-high 26 points to go along with 12 rebounds.

Puma launched the Stewie 3 in the spring ahead of the current WNBA season, and her latest signature sneaker boasts a dual-density Profoam+ midsole for targeted cushioning. The outsole’s traction is provided by a floral-shaped pattern.

In her cover story, which teased a “major” collaboration that would end being Harry Potter, Stewart looked back on her signature shoe debut from 2022. “I was overwhelmed because you got to pick colors, find pieces. Doing that in the middle of a pandemic was difficult because you can’t have your hands on anything,” she said. “But everyone who is part of the creative design team at Puma has been incredible from the jump. And now, I understand how much say and input I have. If I don’t like something, I speak on it and we change it because the collection is a direct reflection of me.”

The Puma Stewie 3 “Harry Potter” will release September 6 through Puma’s website and New York City flagship, as well as select third-party retailers. Pricing is set at $130.

About the Author:

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.

While the conversation around pay equity in women’s sports has been heating up for years, two-time WNBA champion Breanna Stewart has been a force for change since her debut season in the league.

“I’m trying to understand why we, as professional female athletes, don’t receive anywhere near the fame,” she said in her 2016 ESPYs award acceptance speech for Athlete of the Year.

Stewart — one of FN’s cover stars for August, along with A’ja Wilson — continues to fight for more equal pay, a cause she championed most recently in the documentary “Shattered Glass: A WNBPA Story.”

“We [need as much] help as possible for moms in this league. There are a lot of babies, which is really cool, but we need to make sure that we have all the help and benefits that we need,” she said.

At a critical moment, the athlete and other players are evaluating their collective bargaining agreement (CBA), which began in the 2020 season and runs through 2027. “We’re at a pivotal time because we have the opportunity to stay in the current CBA or opt out after the season,” Stewart explained.

One big bargaining point: The addition of pensions, which would give retired players a financial boost after they stop playing. “It’s a way to give back to the ones that got us to this point,” Stewart said.

The WNBA leader also wants to open new doors for her peers.

Along with fellow WNBA star Napheesa Collier, Stewart is promoting Unrivaled, a new three-on-three women’s basketball league the pair cofounded that will feature 30 of the sport’s best players.

Set to debut in January 2025 during the WNBA offseason, Unrivaled — which has attracted high-profile media and sports investors — will offer players six-figure salaries, as well as equity in the league. It also makes it possible for players to stay in the U.S. in the off-season rather than compete overseas, where the salaries are often better than in the WNBA.

“This is amazing — a league where people are home, but in a different city than normal WNBA markets,” Stewart said. “When you go overseas and have kids, you miss out on a lot. You’re also not being seen by the fans or your peers. This will make sure you stay relevant in the months the WNBA is not happening.”

For the August issue, FN profiled two of the WNBA’s most influential and beloved stars: A’ja Wilson of the Las Vegas Aces and New York Liberty forward Breanna Stewart. The two spoke about activism, signature shoes and being role models for generations of female athletes to come.

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

Reminiscing on her start in the WNBA, Breanna Stewart remembered some of her more questionable fashion choices. “If you think about what you’re wearing 10 years ago, you’re probably like, ‘What was I doing?’” she said with a laugh.

Now a league veteran, Stewart — one of FN’s cover stars for August, along with A’ja Wilson — said her style has matured, and she has found a lane in fashion where she feels like her most comfortable and best self. And her fashion choices are more consistent.

Stewart — who joined the New York Liberty in February 2023 after winning two championships with the Seattle Storm — also recognizes her increased visibility now living in Brooklyn. “You definitely need to pay more attention to what you’re wearing. No matter where you’re going, someone will see you,” she said.

To help find her fashion lane, Stewart tapped wardrobe stylist Courtney Mays to craft her look. The two have worked together since the 2023 WNBA season.

“[Stewart] is one of the best dressed in the league, and she’s not in a miniskirt and pumps before the game,” said Velissa Vaughn, veteran publicist and founder of the style-focused WNBA Tunnel Instagram account. “She is the epitome of chic style, and she and Courtney have built that.”

Mays — whose clients include Sue Bird, Megan Rapinoe and others — said that Stewart is clear about what she likes and dislikes, but is also willing to try new things. “Giving her those ruffly Margiela shorts [during the FN shoot] was pushing it, but she understood there’s a time for everything,” Mays said.

She noted that Stewart’s style often bucks current WNBA tunnel walk trends.

“Everything [right now] is ultrafeminine. You’re seeing miniskirts and crop tops, bralettes. What’s cool about Stewie [as Stewart is affectionately called by fans] is she’s stayed consistent. She likes the oversize, a bit more masculine presenting,” Mays said. “Also, she can do high-low. She might have on Acne pants, but her top might be from Zara, or she might wear a complete Marni suit with a New Era cap.”

Stewart’s favorite brands are diverse. While she is fond of Marni, Issey Miyake, Casablanca, Agolde, Fear of God and Dior, she also favors graphic T-shirts from Urban Outfitters and Target.

And when it comes to footwear, Stewart’s collection is dominated by Puma sneakers, as well as boots from Celine, Bottega Veneta, Golden Goose and Dr. Martens, lots of loafers (including Prada) and Birkenstock sandals.

“She is a men’s 12. That impacts what’s available,” Mays said. “But what’s cool now is men’s shoes are becoming a bit gender- fluid, and the way we’re dressing is not determined by our gender, but by what’s cool. I love that she’s able to incorporate things that are traditionally menswear staples — a loafer, a derby, a Chelsea boot — on top of incorporating Puma.”

For the August issue, FN profiled two of the WNBA’s most influential and beloved stars: A’ja Wilson of the Las Vegas Aces and New York Liberty forward Breanna Stewart. The two spoke about activism, signature shoes and being role models for generations of female athletes to come.

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

Breanna Stewart was clearly in her element at the Opening Ceremony of the Paris Games last month.

The WNBA star, vying for her third gold medal in the City of Light, documented all the behind-the-scenes action as the star-studded Team USA made its way down the Seine in the rain.

She captured flag bearers LeBron James and Coco Gauff being interviewed by NBC host Maria Taylor, nabbed a selfie with the sparkling Eiffel Tower in the background and proudly posed with her women’s basketball crew, including A’ja Wilson, FN’s other dynamic cover star. (Fans are so enamored with the dominant pair that they’ve started referring to them as Stew’Ja and Stewilson when the athletes step on court together.)

“Gotta add photographer to my resume,” Stewart said on Instagram.

That resume is stacked: Not only has she been one of the WNBA’s biggest stars since 2016, but she’s one of the league’s most ardent activists. Her favorite role? Mom.

“Whether we’re with our kids or on the basketball court, I want to be the best that I can be and show my kids that when they get older, they can do anything that they want,” she said, addressing press the day before Team USA’s opening game. (They handily beat Japan.)

Stewart has two children with her wife, retired Spanish basketball player Marta Xargay: Ruby, 2, and Theo, nine months. And even if they aren’t alongside her physically, their presence is always felt.

For instance, for her FN cover shoot at PMC Studios in New York City, Stewart covered a cut on her knee with one of Ruby’s “Paw Patrol” Band-Aids, which she jokingly asked remain in the photos.

A major fashion shoot is atypical for the athlete, but she’s embracing the opportunity to immerse herself in the style world as athletes take center stage.

“These kinds of shoots are intriguing. [I’m used to] basketball shoots where I dribble the ball between my legs and shoot hoops, but I want to be around other people in fashion and understand their vision,” she said.

Stewart, now in her eighth WNBA season, understands that the style stakes are higher than ever. At a defining moment for women’s basketball, viewership for the league is skyrocketing and brands from all corners of the market are clamoring to outfit players, on and off the court.

“When I think about my rookie year, if I had a big event, my ’fits were great,” she said. “Now, I’m paying attention to them no matter what, whether it’s going to dinner or All-Star or the tunnel ’fits — and I’m making sure they’re all special.”

And now, all eyes are on Stewart and Team USA as they compete at the Summer Games in Paris this week.

Stewart has competed in the Olympics twice before, helping the team win gold in 2016, the same year she was the number-one WNBA draft pick. They won again in 2020, at a time when female players were still struggling with visibility as their male counterparts soared.

Four years later, the tide has shifted dramatically.

The star-studded 2024 WNBA Draft — which included Caitlin Clark, Angel Reese, Cameron Brink and others — has brought more eyes to the league. Games across ABC, ESPN, ESPN2 and CBS are averaging 1.32 million viewers, which is nearly triple last season’s average of 462,000.

Stewart recalled her own frustration when moving to the pros, and the fact that many college fans disappeared. Now, she’s excited to see the changes.

“With this class, you see it. [The fans] are paying attention,” she said. “Maybe it’s because [the players] have been in the NIL circuit for two full years while in college, so they’ve been building their brand, making themselves marketable and bringing that to the WNBA. Their fans are still locked in, and we love to see it.”

BEING AN ACTIVIST

While the conversation around pay equity in women’s sports has been heating up for years, Stewart has been a force for change since her debut season in the WNBA.

“I’m trying to understand why we, as professional female athletes, don’t receive anywhere near the fame,” she said in her 2016 ESPYs award acceptance speech for Athlete of the Year.

Stewart continues to fight for more equal pay, a cause she championed most recently in the documentary “Shattered Glass: A WNBPA Story.”

“We [need as much] help as possible for moms in this league. There are a lot of babies, which is really cool, but we need to make sure that we have all the help and benefits that we need,” she said.

At a critical moment, the athlete and other players are evaluating their collective bargaining agreement (CBA), which began in the 2020 season and runs through 2027. “We’re at a pivotal time because we have the opportunity to stay in the current CBA or opt out after the season,” Stewart explained.

One big bargaining point: The addition of pensions, which would give retired players a financial boost after they stop playing. “It’s a way to give back to the ones that got us to this point,” Stewart said.

The WNBA leader also wants to open new doors for her peers.

Along with fellow WNBA star Napheesa Collier, Stewart is promoting Unrivaled, a new three-on-three women’s basketball league the pair cofounded that will feature 30 of the sport’s best players.

Set to debut in January 2025 during the WNBA offseason, Unrivaled — which has attracted high-profile media and sports investors — will offer players six-figure salaries, as well as equity in the league. It also makes it possible for players to stay in the U.S. in the off-season rather than compete overseas, where the salaries are often better than in the WNBA.

“This is amazing — a league where people are home, but in a different city than normal WNBA markets,” Stewart said. “When you go overseas and have kids, you miss out on a lot. You’re also not being seen by the fans or your peers. This will make sure you stay relevant in the months the WNBA is not happening.”

ELEVATING HER FASHION GAME

Reminiscing on her start in the WNBA, Stewart remembered some of her more questionable fashion choices. “If you think about what you’re wearing 10 years ago, you’re probably like, ‘What was I doing?’” she said with a laugh.

Now a league veteran, Stewart said her style has matured, and she has found a lane in fashion where she feels like her most comfortable and best self. And her fashion choices are more consistent.

Stewart — who joined the Liberty in February 2023 after winning two championships with the Seattle Storm — also recognizes her increased visibility now living in Brooklyn. “You definitely need to pay more attention to what you’re wearing. No matter where you’re going, someone will see you,” she said.

To help find her fashion lane, Stewart tapped wardrobe stylist Courtney Mays to craft her look. The two have worked together since the 2023 WNBA season.

“[Stewart] is one of the best dressed in the league, and she’s not in a miniskirt and pumps before the game,” said Velissa Vaughn, veteran publicist and founder of the style-focused WNBA Tunnel Instagram account. “She is the epitome of chic style, and she and Courtney have built that.”

Mays — whose clients include Sue Bird, Megan Rapinoe and others — said that Stewart is clear about what she likes and dislikes, but is also willing to try new things. “Giving her those ruffly Margiela shorts [during the FN shoot] was pushing it, but she understood there’s a time for everything,” Mays said.

She noted that Stewart’s style often bucks current WNBA tunnel walk trends.

“Everything [right now] is ultrafeminine. You’re seeing miniskirts and crop tops, bralettes. What’s cool about Stewie [as Stewart is affectionately called by fans] is she’s stayed consistent. She likes the oversize, a bit more masculine presenting,” Mays said. “Also, she can do high-low. She might have on Acne pants, but her top might be from Zara, or she might wear a complete Marni suit with a New Era cap.”

Stewart’s favorite brands are diverse. While she is fond of Marni, Issey Miyake, Casablanca, Agolde, Fear of God and Dior, she also favors graphic T-shirts from Urban Outfitters and Target.

And when it comes to footwear, Stewart’s collection is dominated by Puma sneakers, as well as boots from Celine, Bottega Veneta, Golden Goose and Dr. Martens, lots of loafers (including Prada) and Birkenstock sandals.

“She is a men’s 12. That impacts what’s available,” Mays said. “But what’s cool now is men’s shoes are becoming a bit gender- fluid, and the way we’re dressing is not determined by our gender, but by what’s cool. I love that she’s able to incorporate things that are traditionally menswear staples — a loafer, a derby, a Chelsea boot — on top of incorporating Puma.”

THE RIGHT TEAMMATE

After wearing Nike throughout college and into her professional career, Stewart parted ways with the brand and joined Puma in May 2021. Three years prior, the brand reentered basketball in a major way, including NBA rookie signings, a lifetime deal for Walt “Clyde” Frazier and naming Jay-Z as president of the business unit.

At the time of Stewart’s signing, Puma confirmed she would receive her own signature shoe, a rarity in women’s basketball. The WNBA hadn’t had a player with a signature shoe for more than a decade prior — the last being Candace Parker’s second shoe with Adidas, the Ace Versatility, which arrived in 2011. (Since then, players including Liberty teammate Sabrina Ionescu and Elena Delle Donne debuted signature sneakers, and Wilson was the most recent athlete to make waves with her Swoosh deal.)

Max Staiger, Puma global head of basketball, described Stewart as a player with immense talent and someone who can connect with all kinds of people.

When talks between the pair started, Stewart was intent on changing the game for the next generation and becoming more of a role model in women’s basketball. That’s when Puma suggested upping the stakes with signature footwear. “We had this conversation where I said, ‘It’s crazy that you don’t have this yet. Look at your accolades,’” Staiger recalled.

Stewart’s first signature collection with Puma featured her shoe, the Stewie 1, which debuted in September 2022 — and the process turned out to be a deep learning experience for the player.

“I was overwhelmed because you got to pick colors, find pieces. Doing that in the middle of a pandemic was difficult because you can’t have your hands on anything,” Stewart explained. “But everyone who is part of the creative design team at Puma has been incredible from the jump. And now, I understand how much say and input I have. If I don’t like something, I speak on it and we change it because the collection is a direct reflection of me.”

Jacob Garcia, lead footwear designer at Puma, has also noticed an evolution in the relationship. “As time went on, both sides started to understand the process and workflow,” Garcia said. “We have the same core five or six people working on her product, and Breanna has grown in her comfort in talking design. She openly admits she doesn’t like giving negative feedback, but our design reviews have turned more into a hangout than a corporate meetup.”

Three shoes in, Stewart has clearly found her groove when it comes to product creation, as well as her style voice. For instance, Stewart and Puma have secured collaborations that are true to her (including a “major” one that will debut in September). Also, she has the flexibility to work with her past shoes, such as this year’s “Cherry on Top” Stewie 2. The model originally debuted in 2023.

The Stewie 3 is front and center as Stewart and Team USA continue their Paris run. It will be another defining moment during a frenetic period. “I look at my calendar and every day is booked,” Stewart said. “But I’m in a space where I can continue to push myself, this league and women’s sports forward.”

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

Breanna Stewart walked the orange carpet at the 2024 WNBA All-Star Weekend held yesterday in Phoenix.

For the “all-star” occasion, Stewart laced up a pair of all-white Puma sneakers. The monochrome style featured sturdy white leather uppers, matching lace-up closures, thick non-slip rubber soles and gold Puma logo detailing all throughout in a contrasting metallic style.

A classic go-to silhouette for most, white sneakers are exceedingly versatile, pairing well with just about everything. Puma features an array of classic all-white sneaker styles from the Carina 2.0 to the Basket Classic XXI.

It seems only fitting that the athlete wears Puma kicks, given she signed with the sportswear brand back in 2021. “I am proud to join the Puma family,” said Breanna Stewart in a statement released by the footwear brand. “We share a vision to grow the sport and welcome everyone – specifically women and girls – globally.”

Since signing with Puma, Stewart has released a slew of signature sneakers, the most recent being the Stewie 3 “City of Love” basketball shoe. The sneaker is dressed in blue and white hues and features a Parisian-inspired floral design woven into and debossed onto its mixed material upper. The sneaker was dropped in honor of the upcoming 2024 Summer Olympics in Paris. Each signature style is a reflection of the basketball star’s love of the game and colorful sense of style.

In a more colorful move, the power forward donned a high-shine deep blue sequin moment. The athlete’s sequined set was comprised of an oversized short-sleeved collared button-down and matching baggy trousers. Said sequined detailing shifted from a deep ocean blue to gold and silver beneath the professional lights. Additionally, Stewart wore a chic black bralette beneath her top. Rounding out her look, the athlete wore black sunglasses and an array of silver jewelry.

WNBA star Breanna Stewart will once again represent the United States at the Olympics. With the Paris Games quickly approaching, Puma is ready to drop a new colorway of her signature shoe inspired by the city.

Arriving before month’s end is the Puma Stewie 3 “City of Love.” The look is dressed in blue and white hues, and features a Parisian-inspired floral design both woven into and debossed onto its mixed material upper. Puma continued the theme onto the all-white outsole.

In terms of tech, the Puma Stewie 3 is equipped with high-abrasion outsoles, dual-density Profoam+ midsole cushioning and breathable uppers built with support in mind.

The Puma Stewie 3 “City of Love” arrives June 28 via Puma.com, the Puma mobile app and the Puma NYC flagship store, as well as Foot Locker and Kids Foot Locker. Puma will also release an apparel collection including cardigans, sweatpants, sweatshirts and more. The sneakers and apparel will range in price from $40 to $130.

Puma revealed the Stewie 3 in April, and the shoe’s first colorway, dubbed “Dawn,” arrived in May. The colorway, Puma explained at the time, included “fiery hues and floral details” that represent Stewart’s “family and journey.”

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.

WNBA stars Breanna Stewart and Napheesa Collier have created a league of their own.

The two athletes have spent much of Thursday promoting Unrivaled, a new women’s basketball league that will debut in January 2025. The league will feature 30 of the sport’s best players and the games will take place in Miami.

Stewart spoke about Unrivaled on Thursday on “Good Morning America,” and revealed the league will offer players six-figure salaries, stating the average salary will be the largest in any women’s basketball league globally. What’s more, Stewart said all 30 players will have equity in the league.

The league will run from January through March. “In a typical women’s basketball [player] life, you play in the WNBA and you go overseas, and there’s a seven month gap where our W players aren’t home, in market,” Stewart said on “Good Morning America.”

The games will be full-court in 3-on-3 and 1-on-1 formats, and the court will be smaller — roughly two-thirds of what they play on in the WNBA. In an Instagram video posted in July 2023 discussing the league, Collier stated, “You get to see [the best players] playing more offense, doing what they do best and why they became the best that they are. I think it’s going to be highly entertaining.”

On “Good Morning America,” Stewart said she couldn’t reveal the names of the players, however she did reveal some have played in WNBA All-Star Games.

In another video on Instagram, Stewart said funding for the league is now closed. Unrivaled shared a list of its high-profile investors, which includes soccer stars Alex Morgan and Megan Rapinoe, NBA stars Carmelo Anthony and Steve Nash, actor Ashton Kutcher and UConn women’s basketball coach Geno Auriemma, among several others.

Stewart is a Puma athlete and wears looks from her Stewie signature shoe franchise, and Collier hits the court in Nike. Prior to turning pro, the two were college teammates at UConn. Stewart plays for the New York Liberty in the WNBA and Collier plays for the Minnesota Lynx.

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.