If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand.

First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul began releasing collections under the Fenty x Puma moniker in 2016. While she eventually departed in 2018 to become a major entrepreneur with her own brands, it was announced in March 2023 by the brand’s CEO Arne Freundt that the two were teaming up once again to revive their incredibly impressive successful partnership. 

The superstar gave an exclusive to Senior Editor Nikara Johns for the Footwear News September 2023 issue to discuss the vision for her then-upcoming soccer-inspired collection, which was a fresh take on the classic Puma Avanti. “Football is a universal language that brings people together from all over the world, all walks of life, and I wanted to pay homage to that,” she told Johns, with Bob Philion, president and CEO of Puma North America, adding: “She moves culture, sets trends and she certainly can move our business. Fenty is stronger now than it was when she was with us before.”

Now, a little over one year later, the two are back with another collection that channels her “soccer mom” era. For this latest release of the The Fenty x Puma Avanti sneakers, Rihanna hosted a press conference in Los Angeles to unveil her latest creation, choosing young influencers Jazlyn “Jazzy” Guerra, Bowie Layne Barcena, twins Alexis and Ava McClure, Jabria McCullum to serve as journalists. 

In a video captured of the interview, she revealed that it’s her childhood that inspired her to work with Puma (and that her favorite snack is french fries as well).

“Fenty x Puma is actually very connected to my home culture because soccer is a big deal in our culture in Barbados. I’ve always looked up to the Puma brand because I always wanted to own a pair of sneakers…it was one of the first sneakers I bought as a child,” she told one kid reporter.

“It’s like coming home,” she added. 

“I don’t think I have a favorite team,” she explained when asked by another young journo. “When my brother and I were younger, we used to love watching Ronaldinho—we thought Brazil was our team. For me, incorporating fashion and sport—you get to reimagine something that is traditional—something that you’ve seen done the same way. There’s so many ways you can reimagine and get creative, and that is the thing I challenge myself with when I am designing with Puma.”

The “ANTI” artist also added that “when you have fun, the experience becomes a memory,” and that “everyone should be able to rock whatever they want, whatever they want to…that’s the Rihanna way.”

The Fenty x Puma Avanti is now available to shop via Puma.com.

Rihanna and A$AP Rocky’s Couple Style So Far [PHOTOS]

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Just in time for spooky season, Dr. Martens has launched its first collaboration with ‘Wednesday.’

The line is inspired by the iconic Addams family character, played by Jenna Ortega in the hit TV series produced by MGM Television for Netflix.

The 6-piece collection — seen in her signature midnight black hues — offers an array of footwear and accessories, celebrating the unordinary, unconventional, and unashamedly stylish Wednesday.

Fans of the show will notice Easter eggs, including embroidery mimicking the stained glass window in Wednesday and Enid’s dorm room.

One standout is the Jadon Wednesday boot, which was designed with the Nevermore Academy logo; the boot’s sock is also purple with a print of Wednesday with her umbrella, and the boot’s heel is marked with an embossed version of the Wednesday title treatment. The style retails for $210.

Another statement shoes comes in the 1461 Bex Wednesday shoe, which is made with smooth leather, a gloss stripe print, and a plain toe cap with stitch detailing. Purple accent details are throughout the shoe, including in the heel loop, the lace aglets, and the removable “Snap Twice” lace charms. The heels are printed with white text that reads “Outcasts Are In,” and the Bex sole is secured with Dr. Marten’s classic yellow welt stitching.

More styles in the collection include the Mini Wednesday backpack, knee-high Wednesday Socks, the Corran Wednesday Loafer, and the Ramsey Quad Wednesday Creeper.

Dr. Martens x Wednesday lands today, Oct. 23 and is available to purchase at
Drmartens.com and in select Dr. Martens retail stores.

See more from the collection here.

Dr Martens x Wednesday Corran Loafers

$170 Buy Now at Dr. Martens

Dr Martens x Wednesday Ramsey Quad Shoes

$190 Buy Now at Dr. Martens

Dr Martens x Wednesday Knee High Socks

$26 Buy Now at Dr. Martens

Dr Martens x Wednesday Mini Backpack

$140 Buy Now at Dr. Martens

About Dr. Martens Shoes

Dr. Martens boots and shoes are timeless and stylish in any season, but they’re especially ideal for the fall. The cult-favorite brand has transcended several decades and style eras, from its roots in workwear to its adoption by the punk-rock elite and to today’s eclectic Gen Z fanbase including trendsetters like Olivia Rodrigo and Alix Earle.

The 1460 boots, Dr. Martens’ first famous combat boot, arrived in the 1960s with innovative heat-sealed Goodyear Welting, durable leather uppers, and lug soles. It’s one of the Greatest Shoes of All Time according to Footwear News, and has served as a time-tested blueprint for the brand’s wide range of shoe styles, from winter boots to Mary Jane shoes. Dr. Martens’ new Wednesday collaboration exemplifies the edgy and cool attitude synonymous with the brand — including the bold Jadon Boots that launched over 10 years ago alongside “indie sleaze” trends, punk-forward platform Bex oxford shoes, and gothic Corran loafer heels.

Shop More Dr. Martens Shoes

Dr. Martens Jadon Smooth Leather Platform Boots

$200 Buy Now at Dr. Martens

Dr. Martens Vegan 1460 Lace Up Boots

$170 Buy Now at Dr. Martens

Dr. Martens Anistone Hi Leather Biker Boots

$200 Buy Now at Dr. Martens

Ballerina Farm and Cecelia New York have teamed up on the ultimate farm boot. Out now is a collection of Western-inspired boots seen in range of colorways that are meant to blend “homestead practicality with unapologetic femininity.”

The collab is a family affair, too.

Cecelia New York founder Ashley Cole partnered with her sister-in-law Hannah Neeleman — the influencer behind Ballerina Farm’s 10 million Instagram following — for the capsule.

Colors in the line include taupe, forest green, maroon, and cream and red, and the shoes feature floral embroidery with a two-inch heel.

Other key design details include the leather shoe’s pointy toe, 10-inch shaft and 4mm padded insole for added comfort.

The Ballerina Farm x Cecilia New York collection is sold exclusively at cecelianewyork.com and ballerinafarm.com. It retails for $300.

Cole’s brand also keeps family in spotlight as the women’s footwear company is named after one of her daughters. She launched the label in 2015 and is focused on luxury materials and comfort.

In a sign that fashion’s fascination for mountaineering style is still going strong, K-Way has unveiled a collaboration with hiking boot specialist Diemme.

The outdoorsy capsule collection features apparel and footwear, the latter modeled after Diemme’s signature Grappa Hiker design to match the ready-to-wear offering.

Among the key items in the apparel lineup: a padded vest with chevron quilting, a hooded windbreaker and parachute pants with cargo pockets. The captivating color palette is dominated by aubergine and khaki with zingy orange accents. The Diemme hiking sneakers come in coordinated colorways.

The collection — available at both brands’ e-commerce sites, as well as at select K-Way stores — is flanked by a dedicated ad campaign shot by Danish photographer Betty Krag. She followed friend Konrad Eilenberger on a city tour.

K-Way is not new to collaborations, having turned them into a pillar of its lifestyle ethos. Previous tie-ups included Saint Laurent, Fendi, Comme des Garçons Play, No. 21 and Dsquared2, among others.

In addition to the first collaboration with K-Way, Diemme renewed its partnership with Outerwear company Ten C, debuting a new style. The Anterselva boot is crafted from leather and the patented OJJ textile.

Modeled after Diemme’s Rosset hiking boot, it is available at about 45 retailers and both brands’ e-shops. This marks the second collaboration between the two labels, which last year unveiled a co-branded iteration of the Roccia Vet hiking boots.

Malone Souliers and designer Tabitha Simmons have reunited once again. For their second collaboration, the collection takes inspiration from British heritage with modern twists.

There are new designs this time around, too, featuring the Katarina heeled sandals and the Saffron espadrilles. Plus, the 90mm Liberty pump makes a return, seen with stud adornments and mesh detailing.

Other standouts include the nautical-inspired striped Isla wedge sandal, along with the Keke beige flat sandal.

“This collection is very fun, springtime and utilizes the fabrics that Tabitha loves — that was always a really important cornerstone for her,” founder and chief brand director of Malone Souliers, Mary Alice Malone, told FN at a party celebrating the launch on Thursday in New York.

“The synergy is amazing,” added Simmons.

For their first collab, which debuted in April, Simmons joined forces with Malone Souliers’ co-creative directors Coco Fong and Valerio Bava on a range of mules and strappy sandals, as well as ballet pumps and kitten heels.

“For this collection, I wanted to take some of my iconic shapes and some of Malone Souliers’ iconic shapes, and do something new, whether that’s through silhouettes or fabrics – bringing something new to both brands,” Simmons said previously. “My designs usually had a Victorian English whimsy, and we brought that together with Malone Souliers’ more timeless models and made something quite unique. It’s so great to see the final outcome.”

The capsule is now available exclusively at Bergdorf Goodman, on malonesouliers.com and at Harrods Shoe Heaven.

Axel Arigato has partnered with Californian artist Kenny Scharf on a capsule collection. 

Scharf’s hallucinogenic cartoons — smirking smiley faces, a psychedelic American flag, ghoulish apparitions in poppy shades of green, purple, and fuschia — are printed across the 9-piece collection, which includes sweatshirts, sneakers, T-shirts, and a bomber jacket. 

The collection’s laidback feel lends itself to those who want to “Wear your art every day,” as the artist said of the collection.

The launch comes on the heels of Axel Arigato’s first U.S. store, which opened on Sept. 20 in New York. Located in SoHo, the new 1,130 sq.-ft. space showcases the 10-year-old Swedish footwear brand’s best-selling sneakers including the Dice, Area and Clean 90 models, as well as select ready-to-wear pieces.

“We have a vision of being truly established in the U.S., but we are laser focused on New York right now,” the brand’s CEO, Albin Johansson, told FN in an interview ahead of the store’s opening. 

“We are not interested in opening this store and moving on right away to a new city to open another store,” he said, adding, “We are taking our time to build our roots in the community with a steady series of events this month and throughout the rest of the year.”

To herald the collection, the New York store will host an in-store launch event tonight. The vinyl listening experience, “The Sounds of Kenny,” will highlight the music Scharf listens to when creating his artwork.

“As we launch our first store in New York, working with legendary American artist Kenny Scharf feels symbiotic,” said Jens Werner, Axel Arigato’s creative director.

“We’re thrilled to be able to work with such incredible artwork — continuing our commitment to unique and interesting collaborations that bring together our passions of fashion, art and design,” he continued.

The capsule ranges from $40 for a pair of socks to $465 for a bomber jacket, and is available to purchase in select stores and at axelarigato.com.

It’s all about craftsmanship and function for Birkenstock’s latest collab. The German-based brand has teamed up with Filson — the American heritage brand known for outfitting explorers, adventurers, ranchers, hunters, anglers since 1897.

The collection introduces three new styles: the London Methow, Lahti and Skykomish.

“We did not want to just re-scan an existing model. We felt that the opportunity for innovation was really ripe, given the end use, given the product premise,” said Filson chief creative officer Alexander Carleton, who found inspiration in rustic, primitive American footwear for this line. “It was really bringing that analog sensibility of a closed shoe, of a lodge boot, of a camp shoe, bringing those into our assessment of the models’ profiles while utilizing the Birkenstock footbed and frame.”

Designed as a low-top shoe, the London Methow is constructed with an adjustable buckled strap and unlined, malleable leathers. The Lahti, meanwhile, is a soft hunting boot with a cozy, collapsible upper in Filson’s signature Mackinaw wool, complete with an anti-slip outsole. And the Skykomish is a rustic utilitarian-style boot with a Filson tin cloth upper and a textured, rubber mudguard.

The line also includes Birkenstock’s signature Deep Blue footbed, which can be inserted and removed.

Filson and Birkenstock began working on the collab about a year and a half ago, according to Carleton, who discovered plenty of shared DNA between the two houses during the process.

“Birkenstock has leveraged its core proven shapes. Everyone around the world can recognize a Birkenstock. They have a specific design language,” he said. “Similarly, we have our Cruiser Jacket. It was patented in 1914. It still remains our number one selling jacket. It’s very different product categories, [but] both have legacy products. Both are innovating and modernizing in their own way.”

The collaboration will be available on Oct. 22 at Filson.com, 1774.com and select global retailers.

Shop Birkenstock Shoes

Birkenstock Boston Soft Footbed Shoes

$160 Buy Unisex at zappos

$160 Buy women’s at nordstrom

$159.99 Buy men’s At dick’s sporting goods

Birkenstock Papillio Fanny Buckle Clog

$160 Buy women’s at nordstrom

$170 Buy Now at zappos

Birkenstock Upsalla Genuine Shearling Boots

$195 Buy women’s at nordstrom

$195 Buy women’s at zappos

Hey Dude, a subsidiary of Crocs, Inc., has announced a longterm, global partnership with singer and rapper Jelly Roll, which kicks off with a co-designed limited-edition shoe releasing Oct. 11 at 10 a.m. ET.

The $79.99 shoe is inspired by Jelly Roll’s newest album “Beautifully Broken,” which is slated for release on Oct. 11. Drawing from the album art, the reinvention of the Wally Slip Canvas shoe features a skull wearing a crown on the upper while a crackle print decorates the outsole. Available on Hey Dude’s website, each purchase comes with a vinyl copy of the album “Beautifully Broken,” a gift offered to fans while supplies last.

“Jelly Roll is an inspiration to others and as a result, has become one of the most popular and versatile artists in the world,” said Paul Nugent, chief marketing officer at Hey Dude. “He is authentic to his core and embraces what it means to be a Dude. He’s a true creative visionary, collaborating on thoughtfully designed product that we know everyone, especially his fans, will love.”

Hey Dude and Jelly Roll’s collaboration also includes a partnership with the youth mentoring organization Big Brothers Big Sisters.

From the newly announced relationship between the footwear brand and CMA nominated artist, fans can expect new product releases, coordinated social media efforts and digital marketing.

Jelly Roll is the latest celebrity to join the Hey Dude family; Sydney Sweeney was announced as a spokesperson for the brand in August. In other Hey Dude news, the brand recently released a collection of ghostly, glow-in-the-dark shoes inspired by the new film “Beetlejuice Beetlejuice,” created in collaboration with Warner Bros. Discovery Global Consumer Products.