How to Buy the Bricks & Wood x New Balance 1906U ‘Echoes of a Butterfly’ Sneaker

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Update: October 9, 2024 at 10:15 a.m. ET

Just after a month after revealing its New Balance 1906U collaboration, Bricks & Wood has now announced the release date for its colorful take on the hit model.

The Bricks & Wood x New Balance 1906U “Echoes of a Butterfly” is inspired by chaos theory, or the butterfly effect, which holds that even the smallest of actions can lead to drastic consequences in distant and unexpected places. The color scheme itself takes after the Madagascan Sunset Moth, which could be seen in the initial teaser images from the month prior.

Bricks & Wood will host the initial release for the sneaker Saturday, October 12, at its Los Angeles store on a first come, first served basis. A wider release will then follow October 18 through New Balance’s website and select third-party retailers. Pricing is set at $170.

Bricks & Wood New Balance 1906U Echoes of a Butterfly
Bricks & Wood New Balance 1906U Echoes of a Butterfly
Bricks & Wood New Balance 1906U Echoes of a Butterfly
Bricks & Wood New Balance 1906U Echoes of a Butterfly

What We Originally Reported on September 10, 2024

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Bricks & Wood has revealed its third New Balance collaboration, and it already looks to be the biggest yet.

The Bricks & Wood x New Balance 1906U takes inspiration from the Madagascan Sunset Moth. Dani Barraza, the chief operating officer and a designer for the Los Angeles streetwear label, shared an image of the colorful insect Monday in an Instagram carousel unveiling the sneaker.

Beginning with a black base, the mesh and leather sneaker features a number of blazing gradients including teal, olive, blood red, neon pink and yellow. The “U” in 1906U stands for “utility,” and if you look closely you’ll notice a more complex layout of panels when compared to the more ubiquitous 1906R. Bricks & Wood also rope laces with a toggle for quick adjustments, and its name appears in pink across the olive grey overlay beneath the lateral collar.

The lineup of 1906s, which also includes the 1906D and 1906F, has become a headliner for New Balance and stand out because of the “N” logo’s incorporation of the lacing system. Concepts and The Whitaker Group have both taken on the 1906U this summer after the “utility” variants’s debut late last year.

Originally known as the 1906 upon its debut in 2009, the model’s second run as the 1906R has included since 2022 collaborations with heavy hitters Salehe Bembury, Kith, Aimé Leon Dore and Action Bronson.

Bricks & Wood, which is proudly based in South Central Los Angeles, began collaborating with New Balance in 2022 on the 57/40. They then turned to the 9060 for their second collaboration last year.

Release information on the Bricks & Wood x New Balance 1906U has yet to be confirmed, but the sneaker should release before the end of 2024. This post will be updated as more information becomes available.

Bricks & Wood New Balance 1906U
Bricks & Wood New Balance 1906U
Bricks & Wood New Balance 1906U

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About the Author:

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.

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