Nike has elevated Tom Peddie to the role of vice president, general manager of North America after rehiring him out of retirement in July to the role of vice president of marketplace partners.
Peddie takes over his new role from Scott Uzzell, who is leaving the company. Uzzell previously served as the chief executive officer and president of Converse until 2023 when he became Nike’s GM for North America.
Prior to rejoining Nike in July, Peddle spent 30 years at the Swoosh culminating in his role as vice president and general manager of North America, before he retired in 2020. He rejoined at a critical time for Nike, which recently announced a renewed focus on the wholesale sector after pulling out of many doors in 2021 to focus on direct-to-consumer sales.
“I’m excited to welcome Tom Peddie back to North America. No one is more qualified to lead North America’s next stage of strategic growth, grounded in sport,” said Nike’s president of geographies and marketplace Craig Williams in a statement. “Importantly, Tom’s outstanding relationships with our retailers and deep experience developing an integrated marketplace will be critical to accelerating our future success.”
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Peddle isn’t the only former executive Nike coaxed out of retirement. The Swoosh last month announced that chief executive office John Donahoe would step down from the company and be replaced by former Nike executive Elliott Hill, who served in several leadership roles before retiring in 2020.
In his new role, effective Oct. 21, Peddie oversee all sales, marketing and digital elements across North America.
Earlier this month, Nike reported revenues for the first quarter that were down 10 percent to $11.59 billion, short of the $11.65 billion expected by analysts surveyed by Yahoo Finance. Net income was down 28 percent to $1.1 billion and diluted earnings per share was 70 cents, which represented a 26 percent decline. This was ahead of the 52 cents expected by analysts.
The athletic giant also postponed its widely anticipated Investor Day and withdrew its guidance for fiscal year 2025.
