Converse is bringing its Weapon sneaker back. Originally launched during the 1986 NBA All-Star Weekend in Indiana, the shoe style will be available in six new colorways starting on Feb. 8 at converse.com and select retail partners.
To celebrate the Weapon’s return, Converse released a campaign featuring Shai Gilgeous-Alexander. The photos nod to Shai’s multi-dimensionality by showing him posing back-to-back with himself, making a reference to Converse’s classic “Choose Your Weapon” ads from the 1980s. See the photos below.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
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Converse’s Weapon Sneaker Campaign
Image Credit: Converse Shai Gilgeous-Alexander stars in Converse’s Weapon sneaker campaign.
