Hey Dude, a subsidiary of Crocs, Inc., has announced a longterm, global partnership with singer and rapper Jelly Roll, which kicks off with a co-designed limited-edition shoe releasing Oct. 11 at 10 a.m. ET.
The $79.99 shoe is inspired by Jelly Roll’s newest album “Beautifully Broken,” which is slated for release on Oct. 11. Drawing from the album art, the reinvention of the Wally Slip Canvas shoe features a skull wearing a crown on the upper while a crackle print decorates the outsole. Available on Hey Dude’s website, each purchase comes with a vinyl copy of the album “Beautifully Broken,” a gift offered to fans while supplies last.
“Jelly Roll is an inspiration to others and as a result, has become one of the most popular and versatile artists in the world,” said Paul Nugent, chief marketing officer at Hey Dude. “He is authentic to his core and embraces what it means to be a Dude. He’s a true creative visionary, collaborating on thoughtfully designed product that we know everyone, especially his fans, will love.”
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Hey Dude and Jelly Roll’s collaboration also includes a partnership with the youth mentoring organization Big Brothers Big Sisters.
From the newly announced relationship between the footwear brand and CMA nominated artist, fans can expect new product releases, coordinated social media efforts and digital marketing.
Jelly Roll is the latest celebrity to join the Hey Dude family; Sydney Sweeney was announced as a spokesperson for the brand in August. In other Hey Dude news, the brand recently released a collection of ghostly, glow-in-the-dark shoes inspired by the new film “Beetlejuice Beetlejuice,” created in collaboration with Warner Bros. Discovery Global Consumer Products.
